honestly, I do not think people are even taking strict measures for their wallets simply because they do not have huge balances like if you have under 0.005 BTC then there is no profit with extra security no one is going to target your wallet until those are nasty viruses or if you are using a desktop wallet.
Nobody is supposed to know you have bitcoin in the first place. That seems to be something people are forgetting. Your wallet can't be associated with you as a person if you safeguard it in the proper way. Even if you have just a small amount in the beginning that can grow with time and it is better to learn the proper ways to keep your funds secure instead of being sorry if one day you lose it all.