In my opinion, this can be helping but not in a massive way. We know that as a brand Nike has a good following globally and they can be bringing this clout into the cryptocurrency sphere. The way I am seeing it now, its seems that big names in different industries are getting interested with the blockchain and cryptocurrency and since they have the resources at their sleeves they can finance the marketing of their platform to make it a great success...is this now a very important factor for a project to succeed influence and money?