Most of the people around were with similar level of understanding about cryptocurrency and the virtual money. It is our responsibility to make them correct and go on the right path. People find it really different when heard for the very first time, but the usage and when they experience using it similar to fiat will get to know better and begins to make use of bitcoin.
They would appreciate it once they use it, it's different from a traditional payment system, we have the most advance and the most transparent.
For users who loves to transact money online, they can be our potential users and if we can convince them, they will be part of the system and they will not only discover bitcoin but also altcoins since this space is so big that needs to be explored.
I think it's better to not force it to be like money at all. It's an alternative. It can be used for transactions just like money but somehow different. Some people will find it a bit confusing if we always compare the two and there of course will be some who won't have trust in btc that way. Make it have it's own identity as bitcoin.