MIOTA/IOTA tokens will be offered to drivers of Jaguar/Rand Rovers who will be willing to share data as feedback about different things. How this is going to benefit a common user or holder of IOTA that remains to be seen in coming months. It surely being appreciated across the board that's why I also will see it positive development.
you need to see wider things here since they would be earning IOTA in rewards it could help in filling fuel/toll etc for the cars and then topup option for the cars as well.. its much ahead of how things can turn into and the vision that we have now.. This perhaps could be a revolution into crypto industry... it gives me chills when i see how future is changing 