The hardest time to invest is in a bear market. You end up purchasing little amount of tokens for more ETH or BTC. But it's also a good time for projects to collect good sums of money during their crowdfunding, as ETH or BTC goes up, so does the value of the funds raised.
The question now is, will you invest in ICOs, or stick with investing in market dips (buy low, hodl and wait to go up and sell), or simply trade in bear markets?
even though the bear market continues to this time, does not mean there is no ico that is profitable for investor, what I know that recently there were ico that rose up to many times from price of ico is content protocol project , core in choosing ICO must be extra careful and always meticulous in all aspect