This coin has lost its popularity due to the absence of new ICOs projects. And the investors left this market. I think that it is for this reason that the price of Ethereum has dropped significantly. But I believe that someday Ethereum will rise in price.
Does the Future ethereum depend only on the company's ico market? Today, on the erc20 platform, there are already quite a lot of different cryptocurrencies that have good results. The platform in any case has good prospects in the future, regardless of how successful the companys ico market will be.