Nah, I think they are just doing something else and it’s not a cryptocurrency or any cryptocurrency project. Whatever it is, it’s just a way for them to attract crypto enthusiasts and rip more money off from them and that’s it. And when the product stops selling they will definitely wave it off  cause they have made enough money. Everyone is just doing what they are doing to make money, once they see an opportunity to make money, they don’t waste time in going for it.