Choosing the right investment is hard to almost impossible. It takes a lot of time, research and due diligence to get to know the idea, team and execution.

That is why nobody wants to spend time finding a beautiful business, they just look for some big whale to invest and they join in later.

I can tell you that benefits of early investment or even first investment are huge. Some entrepreneurs offer big bonuses for such trust.
In terms of ICO and crypto investments, some businesses offer up to 100-200% token bonus for the very first investor.
Imagine investing $100 000 in Ethereum back in the day. You would buy around 310 000 ETH for $100 000 and then they give you another 310 000 as a bonus. You are now sitting on 620 000 ETH. Today it would be worth $99 200 000 and $49 600 00 you would get for free as the first supporter.

After all, if you are the first to trust me and support my business when it was the hardest for me, you deserve to have the biggest benefit.