The #dropgold ad I watched is a little silly. Silly people in Armanis running like they've never actually run in real life. I tell you, if someone gave me a cart of gold bars I'd take it instead of going to Grayscale to "buy Bitcoin" only so that they can "take care of it for me".
Their campaign is going a bit too far in my opinion. Gold and Bitcoin can coexist together, and in fact lots of people that I know 'invested' in both of them.
They should frame it as "own gold and crypto together for your future" instead.