I do not even understand where the developers initially take prices for their projects. If there is already a certain product, then you can calculate the cost of the coin, plus a percentage of popularity and demand. But initially the price is very high for many projects. And then after the listing, projects generally fall in price and coins are sold ten times cheaper.
This has been baffling me too and I have not gotten any explanation to this, what makes some ICO price higher than the order, is there any calculation they do to know the worth of the project or is it just hype ? There are so many projects that I have seen with high prices, thinking they are more original than the other, but they still get dumped in the end.
I dont actually pay attention that much to the price of ICO, what I go after is the product that they have, any good product will surely multiply in its value y over 1500% overtime, no matter the low price they start with, community that backs them up also matters to the project.