Then what's the point in doing IEO? If you are already a well established company working with 600k farmers in asia, And why don't you ask government for funding instead of launching a token sale to fund your project.
You are spot on! The reference is an MoU we have signed with a Farmer's organization that has 600,000 members. These are the farmers who are slowly but steadily joining the marketplace. The marketplace is Free to join and so its not going to get us the revenue at this point. We have some strategies to monetize the marketplace, but that's in the future. We are talking to government organizations, but it has been a struggle because of the lack of understanding of Blockchain.
Should tap private individuals or companies then.
Since blockchain technology is going stronger, those private entities will be interested in your project.
Considering that you are an established company as you mentioned, with about 600k farmers in asia alone, that would be a big selling point to these investors.
Relying from the crypto community is not an assurance to gain success. You should look into other options.