I don't know about that suggestion, I mean I wouldn't recommend anyone starting any sort of crowdfunding campaign, if they have nothing more than just a concept.
For me to invest or recommend a crowdfunding campaign to someone, at the very least I'd want the project to have a working prototype.
agree with this. especially if you do an ico but your tokens don't have a good fit on your ecosystem. i'm still fine with other crowdfunding method but if he plans to do an ico it's a big no for me. a lot of similar projects failed miserably and the dev doesn't show enough capability to do their job. in short: money grab.