In general, it is impossible to compare this project with other exchanges, especially with those that failed. You know, you can even drown a good project, it all depends on each developer and his desire to work.
It is comparable to all other ICO projects, Just like any ICO.. this is a high risk investment for all investors and they should launch a working bet version of their platform before they start collecting money from the public in order to boost confidence on their project.
Until then they are just selling promises and a well written whitepaper