I agree. Though I have also seen large projects with very strong backing fail. Just as an example, Calvin was able to build his empire with $25,000 seed money. He also started in a pretty crowded market. The normal misconception is that the market is not big enough. But when the US passed the UIGEA in 2006, and Pokerstars had to exit the US, 10 million (Pokerstars) players lost their ability to play poker. Basically, this tells you that no one site will ever corner the gaming market. And any site, really only needs a few thousand players to be reasonably profitable. If the owners don't start living off of the player funds, it's pretty easy to develop a steady business operation. Gambling operations are very similar to banks, internal overspending is usually what kills them. And not losses. Gambling sites rarely take losses. Fortunately, the owners of Reel Dice have the funds to see it through to profitability. They have enough combined experience in the industry to ensure it can grow. Personally, and I started in the gaming industry in 1999, I like their chances. We can talk about the bonus as an example if you are interested.