I know projects which were carried out by airdrops about a year and at the same time the price of a coin constantly grew up. So everywhere you need competent marketing.
The key word is competent marketing. This is the basis for the success of such projects. because it's easy to hand out coins to users is a utopia Need a plan.
Show at least one project that just gave tokens to its users, you can get it for bounty, although there is a project and it does not live to see the exchange