MIOTA/IOTA tokens will be offered to drivers of Jaguar/Rand Rovers who will be willing to share data as feedback about different things. How this is going to benefit a common user or holder of IOTA that remains to be seen in coming months. It surely being appreciated across the board that's why I also will see it positive development.
You benefit by getting a few cents of a shitcoin for selling out your soul. How stupid do you have to be to willingly sell your own data for pocket change? Go work in McDonalds or something.
What's the problem if the data is anonymized? If you still don't like the idea then don't sell it. You decide, that's the point.