Bitcoin and cryptocurrency are very threatening to a lot of the rich and powerful in the world. Moreso than just its role as a potentially disruptive form of currency, the potential of crypto suggests that it can play a fundamental role in a paradigmatic shift in society and global economy. People who are doing quite well in the fabric of today's society are, of course, dedicated to protecting the status quo and themselves by extension.
Now, that doesn't explain why Auntie Sue and Barber Joe hate crypto. They would stand to benefit from a shakeup that dethrones the bankers and politicians. They hate it because they don't know it stands to benefit and the ones it threatens are actively working to mis-educate the masses to hate crypto.