They dont seem to have many followers on their site, 360 in total, but still they would be getting some cheap marketing and exposure and in return only one user gets awarded with $50 worth of Bitcoins.
Which is quite convenient, to reward a random user. Not auditable, so nobody knows of they are just rewarding their own...
That's why it's important to hire professional managers. OP take a look at services board, some good managers are looking for work there.
This is exactly why we are doing these giveaways. We have a great product and need exposure and we'd rather spend our BTC on real people than be paying big companies for advertisement. Every contest is auditable with publicly posted transactions and selection methodology.
Shortly we will be awarding
https://twitter.com/TheCryptoApp/status/1124895068698107905. Don't miss your chance on Facebook.
Edit: Twitter giveaway successfully completed:
https://twitter.com/TheCryptoApp/status/1125467386839293953