MIOTA/IOTA tokens will be offered to drivers of Jaguar/Rand Rovers who will be willing to share data as feedback about different things. How this is going to benefit a common user or holder of IOTA that remains to be seen in coming months. It surely being appreciated across the board that's why I also will see it positive development.
Okay, so you will earn IOTA tokens when you drive, more you drive, more you earn, correct?
But who will pay this? If you only give something, then it is free with no value, who will pay this / sponsor it?
Well that is pretty confused idea it's against privacy term of anybody life why he will share the data of his personal rides with somebody else. If somebody can afford to buy this car than he can spend some money into this token too if he is interested in this project.