Who is investing in those ICO's, what is the one thing that lures the todays investors into investing in a certain project?
I think there are some investors who've been hypnotized by these teams and they will invest on it. Maybe there are some investors who are hoping that the project they invested their money will bloom in the long run.
Investing in ICO is very profitable only if the project becomes successful and will not be a scam but we know already that most of the ICO's right now are considered scam already so investing in ICO has a very high risk.