In your opinion, is it important that new tokens go directly to large markets such as hitbtc, hotbit, etc.?
Well I think it is best for a token to be listed on popular exchanges because of volumes and numbers of users they have, imagine listing your coin on binance and carrying out a trading competition, that way binance would advertise you coin themselves and everyone in their community will see it, meaning that you don't really need to run ad in order to get people that would trade your coin, all you need do is list this tokens on popular exchanges that have made name for themselves already.
The priority must be on the product. Because, after not being an adequate product and supporter, the fee you pay for the big exchange will be sunk after the delisting according to zero volume. And that is just a waste of money.