doge needs marketing because it has no substance. we dont need marketing because we do have substance. granted we need to communicate the relevant facts about nxt in a calm and orderly fashion to those who are not aware of those facts. i suppose you could call that marketing. but this is what marketing means to doge,
http://www.youtube.com/watch?v=H3oiThw2RxE this we absolutely do not need.
Agreed their marketing "way" is different from ours but the simple task of educating people regarding Nxt existence is not.
+1
I have friends at school that know hardly anything of BitCoin, but have learned of DOGE as a result of all the marketing they have done.
I tell them NXT, and they are like "what?"

NXT needs to be something for everyone, not just the techies. Something that everyone wants to use. Marketing can come in all ways, shapes, and forms. Of which DOGE has done so successfully so far.
We can also develop useful services using NXT and then market those services. That will allow for much broader appeal as the total market goes from "universe of people for NXT" vs "universe of people for NXT + universe for people who use ANY service built on top of NXT"