Most people selling at a lost are the ones sinking the market even more when it comes to token first if you believe the project then stay calm and then work on your prediction and analysis to deem it right for Hold I think that should help in making some determinations
Definitely no one talks about the fall in prices when it comes to a really promising project that shows good results today, as during the companys ico.
In any case, it is not always necessary to sell coins at low prices. And first of all it depends on the real prospects of the project and how the team works.