I have an exchange Project that I have been running for some time, The biggest problem has been Capital. I just raised $25,000, I plan on adding a special coin built for the exchange with some added features ( I intend to do an ICO for this coin).
What is the feature of your exchange that can outclassed Binance and other exchange? If you don't have any, I doubt anyone would buy your tokens. You might want to try your luck by getting funds from start-up incubators or something similar.
What Marketing Channels will produce the best return on investment?
You need solid product first. After that you can try advertising in this forum or famous crypto site. Just don't do low effort campaign like Twitter RT and so on.