First, developers needs to stop thinking of value or doming and focus on the product they are presenting to the world, they need to make sure that the products gets delivered to the end users and create awareness that will bring about demands for such product.

 Why did they create cryptocurrency, is it not for it to be used internally in having access to the product they are producing? Most developers have failed in this regards as they all rely on investors to push the value of their project up and that is why their campaign is mostly all about investment and not the product features itself.