The product is not a panacea, it is obvious that without a product the project has no opportunities for survival, however, even if the product is far from being necessary that the project will be successful, a good flexible team is the key to project success.
the product is certainly very important in a company, because without this, the price can be low, and not in demand. popular products will make people need it, and make the price go up. product quality will affect prices.