Obviously, especially the private institutions who receives and utilizes the use of bitcoin. High profiled casinos like Stake and vegascasino are obviously holding every bitcoin they receive after deposit But this does not mean that they will just hold it they have financial advisors that they can consult about the prices of bitcoin. This is why some casinos are giving big bonuses like
vegascasino where you can earn pretty huge amount from different bonuses they offer to their players. BUT having these holding every institutions who holds bitcoin is also at risk because of its volatility, again bitcoin is bitcoin it does not change on the holder.
No doubt there are so many companies and private sectors who are suing crypto currency. they have huge plan so most of them are buying at cheap price and stocking it for long term, but they are doing all this very secretly and not involving anyone with them, I am sure it will increase the adoption of crypto currency very significantly and crypto currency always exponential.