at a time when it has taken a hit due to events such as the Binance hack.
That 'hack' didn't cause that much panic and in fact, the price of Bitcoin is relatively stable around $6k. While it's true that Bitcoin price could increase if there are services such as this one, it doesn't guarantee it. I'm not sure how many people will use it and how much money will be used up to buy new bitcoins. It might never change because people who're interested in this 'new' service already has some bitcoins.