I'll throw my hashes at it as well :-)

If suggestions for logos are still being considered may i suggest a picture of IT the clown because thats pretty much how i seen max now - he should only appear in nightmares and good old corny 80s horrors!  (man IT really fresked me out as a kid! still gives me the creeps now)

also round the edge of the logo i'd suggest having "Muhahahahahahahahahaha" as a border :-) sorry my graphic skills are hugely lacking so you'll just have to use your imagination!   (which in essence is what caused me to be so freaked out in the first placE! damn my imagination! )