As soon as all these altcoins started coming out, I knew that Facebook and other huge companies would eventualy release their own coins. It's the only logical move for them.
By the way, I wonder why nokia and blackberry is nit taking advantage of this blockchain season to revive their company through cryptocurrency, I guess they have already given up to the ones that are master at what they do i.e Samsung and apple.
If care is not taken, that is how these tech companies that have decided to enter the cryptocurrency market will take over the market and be a master of it to the fullest, in the likes of Facebook and Samsung. These ones already know how to play the industry game well and they are always very successful in whatever they touch.