The United States coffeehouse chain Starbucks is one of the most mainstream companies to look into crypto, and its intentions have finally been confirmed this week: The company has teamed up with Microsoft to track its beans with a blockchain.
Crypto and blockchain are not the same thing. We could create a blockchain to track every raw material production, every supply line, every manufacturing process, every product, every shipment, everything, and it could have exactly zero effect on bitcoin's price. The majority of blockchain's applications in the real world are not crypto-related. Tracking their beans with a blockchain doesn't mean they are "looking in to crypto".
As it turns out, they
are looking in to accepting bitcoin payments, but that has nothing to do with using blockchain technology elsewhere in their supply line.