If you want this coin to succeed, there is a simple solution:

Provide a fork of cgminer, which can mine scrypt (--scrypt) and adaptive n-factor scrypt (--nscrypt). And provide binaries.

This coin needs more hashing power, but it is still very complicated to compile the vertminer for linux. Although I would call myself an advanced user, it still took me hours. No increasing hashing power = no rise in price.