It's also unfair to compare iCoin to "traditional" alternative currencies as our marketing strategy will rely heavily on introducing new users outside of the core cryptocurrency community, whom many of which will likely not even know what "digital currency, scrypt, Litecoin, or mining is 
In all fairness though, it is completely fair to compare iCoin to its direct competitors. Just because you may have a different marketing strategy doesn't make the coin any different. Out of curiosity though, how do you plan on introducing iCoin to the unwashed masses?