I think something like this can work if you build a e-commerce store platform with it. So image if someone watch the content and they get rewarded in say the "Boob" token and then they can go to the e-commerce store to buy the movie merchandise and goods that are exclusively provided for people who pay with "Boob" tokens. 

You will have to build something new and innovative to set you apart from the other video platform services that are offering the same kind of service or this will not succeed.

Example : Bob creates a advertisement video for his Crypto toilet paper and he offers discounts for people that pay with "Boop" tokens.