A dubious process asking for KYC Procedure 
An enough reason to ignore and skip their ICO fund raising. Its better to place your bet in something that already has a working product instead of joining and investing in an idea that there's no clear future ahead.
I agree, I would like to see the functioning product first, test it and only then decide whether to invest or not. But if Amanpuri launches IEO on some sort of crypto exchange, then KYC will have to go there. An enough reason to ignore and skip their ICO fund raising. Its better to place your bet in something that already has a working product instead of joining and investing in an idea that there's no clear future ahead.