I wonder how you would increase the value of token without ICO. Well, few project has proven thy could do that... let's just put aside.
Even it's not for speculation, you will need to list the token on exchange anyway. So if you hold 50% of token, it will give a bad view for users or traders. They will think you may sell your reserved token whenever you need money or the price is getting pumped hard which you couldn't resist once it get listed on exchange. Or.. maybe you won't list your token on exchanges? I doubt that.
The value increase comes from the utility burn. Did you understand what I ment by 1 cycle, 20 cycles, 100 cycles? The more the platform is used, the more tokens burn, after say 20 cycles, AKA the market cap burnings 20 times, theres only 20% of the total supply left. If everything stays the same (no dumps, no pumps), this is a 5x increase in value. Also if price dumps, tokens burn faster as users are using USD as a reference, so if price dumps from $1 to say 0.1, users are just going to charge 10 instead of 1.
The 50% ops will be vested over 2 years (maybe 3). The point is this is not a speculative token off an idea without execution. This is an executed product that needs a market stimulus to get users more engaged in it and create a free market.
Where "tokens to burn" comes from? Is it from transaction made by users only or also from portion you will be holding (50%)? The idea of burn token is good to increase its value, but for long-term it could be bad as token price will be so high and people can't afford to buy it unless the product is pegged on dollar.
It doesn't matter how long you vest the token but the portions is too much.