Serious miners are in locations that don't require additional costs for cooling. You maybe should quit mining or only do it in the colder months for the free heat.
That's kinda harsh...
There's a place for "serious" miners. There's also a place for "Hobby" miners.
I have 120 GPUs running in a couple locations, including my house ... does that qualify me as "serious"? I have no idea... but I dont really think so. I think of it as something more along the lines of ... say... golf. A hobby I take seriously and spend a ton of money on, but I still suck at it. At least I dont throw GPUs into lakes like I do clubs.