IMO any "exchange" coin have a "real product" . Binance , Huobi and other crypto exchanges have their working business and have their own coin that have options for use in their ecosystem and business . Now many projects are in the final stages of launching their business and next year there will be a lot of projects with real products on the market.
The fact is that we still need to be careful and very carefully check the information on one or another project. Today, the cryptocurrency market reacts very strongly to the demand for one or another coin, And there already to the existence of a real project and its product. but the hacker attack on the binance trading market should alert you.