And do not forget the 4th week plan of the roadmap:

"- Automated digital download capability – merchants can upload, sell and manage digital products like photos, 3D work, computer-aided designs (think 3D printers), artwork and these files can be securely and automatically offered as a download on payment confirmation."

This is not even a common marketplace. I think this will actually be a point of real interest for lots of people - no matter they are in this community today or not as yet