Market cap is falling without brakes, and today some whaleshave transfered thousands of eth to exchanges (some of them, are big whales that acumulated eths from since their price was few cents).
When this whales sell their eth for some million dollars the falling will be tremendous.
Ethereum can really continue such a fall if Bitcoin drops and becomes cheaper to about $ 2500. But I believe that now, after the gradual recovery of the market, the prices of good coins will stabilize and begin to consistently rise in price. Therefore, current prices are an ideal time for a profitable investment in the purchase of these coins.