seem pretty promising, I've a speculation for this token, BAT Price will hit over 1$ this year. Based on the project innovation that BAT Token is the Blockchain based digital advertising, which mean the system is contradictory with the biggest advertising company AKA Google AdSense. Google adsense used centralized system it mean the company has control of the wheel. otherwise BAT Token with decentralized system will allow user,publisher,advertiser to create their own token that can be exchanged.

FYI : YouTube stars like piewdiepe has joined Blockchain system.