Yes, of course there is going to be a "the way it is supposed to be mined" campaign and they want to be profitable shovel sellers. However I expect to pay for substance, not for marketing.
Yep, and part of the price of any of their systems, if produced will include marketing, but if they are smart they will realize that Price/Watt is the single highest driver for card selection and they won't drastically inflate the price as they tend to, it'd just be shooting themselves in the foot, lol.