Certainly it does.

Creating this so called transparency is just a show up thus they can gain back trader's trust.
They think of they disclose everything people will presume that their money is in the safe hands. However, this deep cold wallet thingy isn't new since  Xapo had used this over the years.

Though not sure if they use what Xapo used.
https://blog.xapo.com/what-would-happen-if-xapo-got-hacked/