Actually investing in hyped coins may give you short term profit.
There's also a result that it can turn into a bad one because it's just all hype. The hype doesn't stay for long so it can be gone so quick by the time that you have invested on it. Recovering losses can be that hard for most but the ideal way of doing is to get that attention and take back those losses into somewhere else. An investment that's more reliable and you are sure of recovering soon just like in bitcoin and other forms of investment.