Look, their first point in the video is about viewers. Viewers can get a reward for taking their role in the community and it all depends on how convenient it will be...
Basically, if users move somewhere for profit or entertainment - creators will catch up. All can be changed quickly - you will never know what would be next big thing
I think you're absolutely right. the project offer a good profit for both users and content authors. So he has every chance to become popular of course if the team implements all that promises.