Kucoin is one of the most popular crypto money exchanges, and thanks to Binance, the price of the BNB has been highly valued, which means that Kucoin Shares can be valued at the using of Kucoin. so I find it reasonable to invest a little.
Well if kucoin keep their exchange updated and developed into a good exchange like binance then Kucoin Shares will have a good price too.
Binance become more popular also because of the success of IEO, if Kucoin also hosted some IEO, i think it will makes KCS price increased too.