Seeing major brands starting using blockchain technologies is beautiful. For sure it will boost the popularity of crypto as a business field overall. While cryptos is perceived more like trading tools, blockchains are slowly making their steps towards diversifying to be more than just instruments for transferring coins. The overall effect of this will be tangible everywhere. Many major shops and markets have started accepting crypto, but with Louis Vuitton and Dior, that's a different case, even more favorable for blockchain enthusiasts.