Binance coin is good to hold as an asset because it has attained unto itself a high value unlike other utility tokens which are not being used and their prices are dumping on exchanges. BNB coin is used on the Binance exchange and that gives its value from time to time. I am currently holding some for the long term benefits lol.
The development of BNB is quite good because it is managed by a professional team, where the trading volume is large. Besides that the price development is always green where investors like it very much.
In the last one week the price increase was significant, on May 14 2019 the BNB price was US $ 25, while currently May 23, 2019 has been US $ 31. So, BNB owners are patient for HODL longer because my predictions to the end of the year can reach US $ 50.