First, BNB has the advantage of being a coin master of the exchange. And the crypto trading floor is the project that has the longest living ability, compared to other utility token projects. Second, Binance Coin itself has proved to be safe (safe heaven) after many adjustments of crypto market, although it cannot match Bitcoin and Teether (USDT). Third, the Binance Coin is also the leading coin when it is possible to reduce not much during the time when the market adjusts, and increases the fastest when the market recovers. Stock Traders in the stock market always prefer the leading stock like this.So what about you?
Fourth Binance has a limited supply, with periodic buy back and burn, the supply is ever decreasing.
Fifth the use of binance coin is on the rise. It reduces the fees in binance exchange from 0.1% to 0.05% while it's the gas for Binance DEX where BNB is a necessity.
So, BNB is a precious token to hold. At least until Binance reigns the war of exchanges.