Identity card and the passage of KYC will also be useful when participating in the sales themselves, because if some kind of failure occurs in the platform, you will be able to get your money back with the help of documents. Anonymously you will not be able to do this.
Regulation is a must nowadays for new exchange that want to get some market shares
Of course, regulation is very important especially for a young project. In this case, KYC's proedura is needed for a possible refund or prohibition of money laundering.